Ground Control isn’t a popup. It’s not quite a community studio. Even though it might feel like one, it’s not a summer camp for killer brands led by David Bowie—though that may be close to it. But without a doubt, Ground Control is a new kind of space.
Tucked in the heart of DTLA, Ground Control looks across the street to our friends at the Ace Hotel. And with a fresh mural by our neighbors at Clashist, This is Ground’s namesake does get to watch over us. Every day we’re visited by a variety of interesting guests here to share their adventures.
From June 30 until the end of August, we’ll host a number of creative collisions both organic and orchestrated, including panels, parties, and even a dinner or two. Here’s a look at some of what’s going down so far:
June 30 / BRANDAGRAM – NARRATIVES THROUGH VISUAL MEDIUMS: A night of conversation and drinks as we talk about visual storytelling platforms and how they’ve helped brands convey their stories. Hang with some popular Instagram storytellers and hear about their secrets to success. Guests include Michel Phiphak, iPhone 6 Food Photographer, Whitney Leigh Morris, Creative Director, and Heather Lipner, Founder at Clashist. Moderated by Mike Macadaan, Founder & Chief of This is Ground.
July 14 / SPECIAL EVENT: This is a private event for press, but we’ve saved a spot to give away. If you’re available July 13-15, are at least 18 years old, and live in the United States, you’re eligible. We’ll randomly select a winner that will receive a flight, room at Ace Hotel, a spot at our private event, and a very special gift. Entry directions @_groundcontrol. And if you’re press and you’re interested in attending, please get in touch at firstname.lastname@example.org.
July 9, 7:00pm to 10:00pm / New Product Launch by This is Ground: We’ll be celebrating the launch of our latest addition to the Mod lineup.
July 15, 6:00pm to 8:00pm/ REMIXER BY FIFTYTHREE: Come remix and meet the FiftyThree team. Featured Creator Mike Macadaan will give insight into his work from the prototyping process in Paper to real life products that you can find at This is Ground. Food and drink will be provided and bringing your iPad is highly recommended for some remixing fun. At the workshop, you will learn how to get the most out of Paper and Mix and meet fellow creators. We’ll be giving away our Pencil stylus and other fun prizes to a few lucky attendees. Hope to see you there! More info here.
Ground Control wouldn’t be nearly as fun without our friends. The rad team at Bold LA have kindly provided the loft space. Thanks to CaliWater , we have the coolest cactus H20 on the planet for our guests, and our pals at Diabolo have also stocked us up with some delicious all natural sparkling refreshments. As the evenings loosen things up a bit, there’s Ole Smokey Tennessee Moonshine. We’re also glad to have brand besties Shyp and The Motley with their flawless men’s grooming line along for the ride.
The doors of Ground Control are open, and it’s shaping up to be an amazing summer. We’re making Ground Control a lightening rod of creative collaboration that’s as fun as it is smart—if you have an idea for an event, don’t be a stranger, and we hope to see you soon. This is a space oddity for us to create together.