A recent collaboration with the wonderful folks at Priority Bicycles culminates in a pop up just in time to get adventure-ready for summer. We’re excited to announce this weekend’s launch of Daytrip in NYC.
Visitors to Daytrip can pick up each company’s signature pieces, including Priority’s critically acclaimed low-maintenance, chain-free bicycles and This Is Ground’s newest DTLA-made craftsman leather carryall, the Mod 2.
Day Trip also features co-branded, limited run products that are invitations to gear up for summer and get on with the carefree escapes and excursions the season promises. Daytrip will debut a new TIG sunglasses case as well as a range of classic Cord Tacos and Corditos bearing Priority-themed designs.
At the heart of the collaboration is our custom-built This is Ground x Priority Mod 2 insert. This magnetic insert houses a range of serious bike essentials to safely tag along with your tablet, phone, and other everyday items. There’s also a new leather clasp that attaches the case neatly to the bicycle, making it the perfect getaway accessory.
What: Daytrip: A This is Ground & Priority Bicycles Popup
Where: 246 Mott St. NYC
When: May 2015
About This Is Ground
This Is Ground is a thoughtfully made leather goods brand designed and manufactured in downtown Los Angeles. What started as creative solutions to everyday problems, their first products the Cord Taco and the Cordito gained instant love and attention for their simple, logical designs and catchy name inspired by everyone’s love for Mexican food. Known for their dependable quality and timeless aesthetic, This Is Ground’s designs are favored among creative bloggers around the globe and have been featured on The Today Show, Uncrate and Real Simple as “clever ways to simplify your life.”
About Priority Bicycles
Priority Bicycles is a New York-based company dedicated to making cycling simpler for the recreational rider by offering high-quality, low-maintenance bicycles. Founded by industry veteran and former software CEO David Weiner, Priority launched on Kickstarter in 2014 by raising $550,000 in 30 days and selling over 1,200 bicycles. Since the launch, Priority has been featured top publications across the globe garnering praise for the bicycles’ beautiful design and innovative engineering, at a fraction of the cost of traditional bicycle companies and retailers. For more information, visit prioritybicycles.com.